Flooring Design Center
Engineered hardwood, European oak, LVP, porcelain tile, and carpet — with mountain modern, family-friendly, luxury, and budget tiers.
Waterproof, scratch-resistant, family-and-pet friendly. Click-lock installation.
Best forBasements, mudrooms, full-home remodels with kids and pets, rentals, ADUs.
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Cons
Real white oak veneer on a stable plywood core. Wider planks (7"–10") are the Utah standard.
Best forCustom homes, primary living levels, mountain modern aesthetics.
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Wire-brushed European oak with longer, wider planks and matte oil finishes.
Best forLuxury Park City / Heber custom homes.
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Best for wet areas. Wood-look planks, large-format, and natural stone looks all common.
Best forBathrooms, laundry, mudrooms, basements.
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Used selectively in bedrooms and basement family rooms. Trend is solid neutrals with low pile.
Best forBedrooms, theater rooms, stairs.
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Family friendly
Mountain modern
Luxury custom
Budget conscious
Engineered white oak vs. premium LVP — at a glance the difference is small; underfoot and over a decade, it isn't.
Real oak veneer over a stable plywood core. Refinishable. The Utah custom-home standard.
100% waterproof, embossed grain, beveled edges. The right family-home floor; the wrong luxury-home floor.
How wood floors pair with the wall material above them. Reveal-strip separation between planes reads intentional; a paint-line to the floor reads builder-grade.
brass reveal
Airy modern Utah kitchen — perimeter cabinets, textured wall behind the range hood.
brass reveal
Two-tone kitchen: white perimeter, dark stained oak island. Utah's most-requested contrast.
copper reveal
Powder rooms, primary bath vanities, and pantries in mountain modern homes.
brass reveal
Transitional kitchens balancing warm wood with cool painted lowers.
bronze reveal
Luxury Park City and Alpine kitchens — walnut island, greige fluted base.
copper reveal
Primary baths, accent walls, and dining-room feature walls with warm depth.
Where wood meets tile, where cabinets meet floor — the metal reveal is the finish line, not the flooring.
Wood and tile substrates planned to finish at identical height. Brass T-molding lands under the door slab, flush to both sides.
A 1/2-inch satin brass reveal turns the cabinet-to-floor junction into a jewelry line instead of a scribed shoe molding.
Real installed-plank reference for every flooring tier NewCo specifies across Utah — from European oak luxury down to family-friendly LVP and wet-area porcelain.
7–10" plank, the Utah custom-home standard. Wire-brushed texture hides everyday wear.
Longer, wider boards with matte oil finish. Park City / Heber luxury standard.
Strong character variation and warmth. Best on craftsman, rustic, and farmhouse Utah builds.
Rich chocolate brown with fine grain. Premium dark floor for studies, primary suites, libraries.
Installed at 45° in a V pattern. Strong in primary suites and entries — pattern reads as architecture.
Waterproof, embossed grain, beveled edges. Right family-home floor; wrong luxury-home floor.
24×48 stacked porcelain in warm white with subtle veining. The primary-bath floor standard with heated mat below.
Porcelain plank with embossed wood grain. The right mudroom, laundry, and pet-zone floor in Utah.
Bedrooms and theater rooms. Solid neutral, low pile — never patterned wall-to-wall.
Comparing flooring options?
Utah light shifts wood tones dramatically through the day. We bring 3–4 plank samples to your house so the floor reads right against your cabinets, counters, and trim.
Diagram
Wider planks read more contemporary and more luxurious. Below 7″ on a new Utah custom home now reads dated.
Floor decisions ripple into trim height, transitions, door undercut, and resale. Make them early.
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Avoid
HEY NEWCO Recommends
The 1/2-inch details that separate a builder-grade install from a custom-home install. HEY NEWCO specs these on every scope.
Cabinet-to-Floor
A 1/2-inch satin brass reveal between the toe kick and floor turns a builder detail into a jewelry line. Specify unlacquered brass so it patinas with the kitchen rather than yellowing under warm Utah light.
Tile Edge
Where large-format tile meets painted drywall, a Schluter Jolly profile removes the raw tile edge cleanly. Brass reads warm and custom; matte black reads architectural. Never leave a bullnose or a mitered tile edge on a modern home.
Wood-to-Tile
Wood-to-tile transitions belong under the door slab, flush to both floors, in a metal T-molding matched to the room's hardware. Wood-thickness reducers read builder-grade. Plan tile and wood substrates to finish at the same height.
Baseboard
A flush 5/8-inch MDF baseboard with a 1/4-inch shadow reveal above replaces stacked traditional base. The reveal creates the shadow-line detail luxury builders sign every wall with.
FAQ
Direct answers about NewCo Home, our process, and the projects we deliver across Utah.
What flooring is most popular in Utah custom homes?
Wide-plank engineered white oak (7 to 10 inches) with a matte, wire-brushed finish is the dominant Utah custom-home choice. It runs through the main level — kitchen, great room, dining, and entry — with porcelain tile in wet areas.
Is LVP a good choice for Utah homes?
Yes, for the right home. LVP is 100% waterproof, scratch-resistant, and ideal for basements, mudrooms, full-home remodels with kids and pets, rentals, and ADUs. It does not add appraisal value the way real hardwood does, so we don't recommend it on luxury custom builds.
Should I install hardwood in my basement?
Almost never. Basements have moisture risk that solid and engineered hardwood are not designed for. LVP or porcelain tile is the correct Utah basement floor.
What plank width should I choose?
For new Utah custom homes: 7-inch minimum, 8 to 10 inches preferred. Wider planks read more contemporary and luxurious. For traditional homes or smaller spaces, 5 to 6 inches still works.
Begin
A NewCo builder will respond personally within one business day.
